The catch is that you'll have to listen to ads, similar to the way free versions of Spotify and Pandora P work. Just like Spotify and Pandora, Google Play Music lets people stream preset compilations that Google thinks you would want to listen to during certain activities. Launching a free version of Google Play Music comes as no surprise. Streaming media companies have struggled to find enough people willing to pay monthly subscriptions, and have increasingly turned back to selling ads to buoy their businesses. For example, Spotify recently started letting people listen to music ad-free for 30 minutes in exchange for showing them a video ad. It sounds like a strange mix, but video ads make more money than other types of advertising on the Internet. Correction: An earlier version of this story incorrectly stated what users could access with Google's free service and misidentified Rhapsody as having a free version.
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